Schema markup helps Google and AI search engines understand your content. Generate valid JSON-LD structured data in seconds and boost your chances of appearing in rich snippets.
This schema generator creates properly formatted JSON-LD structured data for your website. Select a schema type below, fill in your details, and get copy-paste ready code. No technical knowledge required.
| Schema Type | Best For | Rich Snippet Features |
|---|---|---|
| Organization | Company websites, agencies | Knowledge panel, logo in search |
| LocalBusiness | Physical stores, service areas | Maps integration, opening hours, reviews |
| Article | Blog posts, news articles | Article cards, author info, publish date |
| FAQ | FAQ pages, help content | Expandable Q&A in search results |
| Product | E-commerce, SaaS pricing | Price, availability, reviews |
| Service | Service pages, offerings | Service details, provider info |
Schema markup is code that you add to your website to help search engines understand your content better. It uses a standardized vocabulary from Schema.org to describe things like businesses, products, articles, and events in a way that search engines can easily parse.
Schema markup does not directly boost rankings, but it helps you get rich snippets in search results. Rich snippets can significantly improve click-through rates, which indirectly benefits your SEO. Pages with rich snippets often see 20-30% higher CTR than those without.
JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for schema markup. It is easier to implement than microdata or RDFa because it sits in a script tag and does not interfere with your HTML structure. This makes it easier to maintain and update.
Use Google's Rich Results Test tool at search.google.com/test/rich-results. Paste your URL or code, and it will show you if your schema is valid and what rich result types you qualify for. Fix any errors it identifies before publishing.
Yes. Many pages benefit from multiple schema types. For example, a product page might include Product schema, Organization schema, and BreadcrumbList schema. Each should be in its own script tag or combined in a single graph structure.
AI search engines like ChatGPT and Perplexity can parse structured data to better understand what your business does. Proper schema helps AI recognize your brand as an entity and increases the chances of being recommended in AI-generated answers.
Search engines have evolved far beyond simple keyword matching. Google now uses sophisticated AI to understand the meaning behind content, not just the words. Schema markup gives search engines explicit signals about what your content represents.
Without schema, search engines have to guess what your page is about. With schema, you tell them directly: this is a local business, here is the address, here are the opening hours, here are the services offered. This precision helps you appear in more relevant searches.
For AI search platforms like ChatGPT and Perplexity, structured data is even more important. These systems rely heavily on well-organized information to form their understanding of brands and services. Implementing proper schema is one of the foundational steps in AI SEO optimization.
Schema is just one piece of the technical SEO puzzle. Our team can audit your entire site for technical issues and implement fixes that improve both Google and AI search visibility.