This guided tool helps you discover exactly how your brand appears in AI search engines. Follow the steps below to test your visibility across ChatGPT, Perplexity, Claude, and Gemini.
When users ask ChatGPT or Perplexity for recommendations, AI gives direct answers instead of a list of links. If your brand is not in that answer, you are invisible to a growing segment of searchers. Research suggests 40% of Gen Z users now prefer AI search over traditional search engines.
This tool generates personalized queries for you to test in real AI platforms and helps you assess your current visibility.
| Factor | Traditional Google SEO | AI Search Optimization |
|---|---|---|
| How Users Search | Keywords and phrases | Natural language questions |
| Results Display | 10 blue links per page | Direct answer with 1-3 recommendations |
| Ranking Factors | Backlinks, content, technical SEO | Entity authority, brand mentions, structured data |
| Click Behavior | Users click through to websites | Users often get answers without clicking |
| Optimization Speed | Changes reflect in days to weeks | Changes reflect in model updates (months) |
AI platforms like ChatGPT and Perplexity do not offer public APIs for checking brand visibility. Each query costs money and requires authentication. The most accurate way to test is to query the platforms directly as a user, which is exactly what this guided tool helps you do systematically.
Test quarterly or after major AI model updates. OpenAI updates ChatGPT regularly, and each update can change which brands appear in recommendations. After making visibility improvements, wait 3-6 months before retesting as AI training data updates take time to reflect changes.
Focus on three areas: 1) Get mentioned on authoritative websites that AI models are likely trained on (Wikipedia, major publications, industry sites). 2) Create comprehensive FAQ content that directly answers common questions. 3) Implement proper schema markup so AI can understand your business entities.
Partially. Good Google SEO practices like quality content, backlinks, and technical optimization help build the authority signals that AI models recognize. However, AI search has unique factors like entity recognition and natural language understanding that require additional optimization.
Each AI is trained on different datasets with different cutoff dates. ChatGPT, Claude, Perplexity, and Gemini all have unique training approaches. A brand might appear in one and not others. This is why testing across all major platforms gives you the complete picture.
You cannot directly edit AI responses, but you can influence future training by: 1) Publishing positive content that outweighs negative mentions. 2) Getting corrections published on authoritative sources. 3) Building a stronger overall online presence. Changes take time to reflect in model updates.
Our team specializes in optimizing brands for both Google and AI search platforms. Get a free audit to see exactly where you stand and what improvements will have the biggest impact.