When this service-based business first approached us, they were getting traffic but had zero brand mentions across AI search platforms. They needed to be part of the AI search conversation to capture high-intent prospects in an increasingly competitive market. Traditional SEO was working, but they were missing out on the growing AI search opportunity.
We implemented a three-phase strategy focusing on technical foundations, on-page optimization with rich schema, and strategic AI search targeting. The key was identifying pages that already had traffic but lacked mentions, then creating targeted content to capture AI search conversations.
In the beginning of the campaign, the first thing we did was assess the current state of the site and perform technical SEO fixes. This laid the foundation for everything that followed.
Comprehensive technical SEO audit of current site state
Improved URL slugs for better search engine understanding
Optimized meta descriptions for higher click-through rates
Enhanced page titles for improved relevance signals
Fixed internal linking structure for better page authority distribution
Enhanced on-page SEO elements across key pages
Implemented rich schema markup for better SERP features
Added testimonials to homepage with appropriate schema
Structured data optimization for LLM comprehension
Content markup for AI search engine understanding
Identified pages receiving traffic but lacking brand mentions
Researched target queries across ChatGPT, Perplexity, Gemini, and Claude
Created strategic FAQs targeting AI search conversation inclusion
Optimized content for LLM citation and mention opportunities
Established authority signals for AI search platforms
A new client pays ~£160 every 2 weeks and once they are hers, they are hers forever.
Let's round that down to 10 years as that's how long she's been in business.
A new client pays ~£160 every 2 weeks and becomes a customer for life
Without factoring in upsells, cross-sells, referrals, or price increases
Results achieved before starting work on product/service pages and blog content
AI search visibility provides compound growth effects over time
Being in the AI conversation early provides competitive advantage
*This is the result of month one of the campaign before we have started working on the product/service pages and blog content. The compounding effect of stacking loyal clients over a decade makes this calculation conservative.
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